The benefits of video versus pictures or text in driving sales can no longer be doubted. Videos yield way higher conversion rates than picture images, and it's become a common practice for people to watch videos before making a purchase. With this in mind, we at LIVEBUY asked ourselves, why not incorporate videos into the very pages where people are shopping? Enter Product Detail Pages (PDPs).

Where are people shopping?

Research has revealed that more than 60% of visitors to any online shop land directly on a product page. Rarely do shoppers visit a website's landing page; instead, they often search for a specific product on search engines like Google or arrive through ads on social media. Furthermore, people have a natural inclination to view product videos before making a purchase. So why not leverage this by integrating videos into the pages where shoppers are already spending the most time? If the PDPs are the most popular point of contact, it only makes sense to enhance them with the power of video.

The challenge

LIVEBUY already provides online retailers with the ability to easily create shoppable live shows & clips that resemble Instagram stories or YouTube shorts. However, one challenge remained: How could we eliminate the manual effort required for retailers to upload video content to the thousands of product detail pages their online stores contain?

Smart solutions for smart retailers!

Introducing the smartest video widget on the internet – a little bit of brains and a whole lot of magic! Online stores that have integrated LIVEBUY's video shopping technology can now effortlessly activate the smart PDP widget from their Dashboard and customize it to suit their needs. Once activated and customized, the LIVEBUY system automatically populates the desired PDPs with relevant shoppable video content. If this sounds complicated, let's simplify it with an easy maths formula:

Activate Smart Widget —> Create content —> Content appears automatically on PDPs

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With no additional effort required, you can now ensure that your product detail pages are optimally equipped to sell more than ever before. This groundbreaking feature is a game-changer in the video shopping industry, revolutionizing the way online retailers engage with their customers.

Embrace the magic and unlock the true potential of your Product Detail Pages today!

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