Fresh video content is popping-up everywhere on the internet just like on social media, and retailers are investing heavily in the live-shopping game. But are they doing their best to make shoppers aware of it? It's time to break the habits of online shoppers and get them used to video-based shopping. Say hello to the LIVEBUY Pop-Ups!

The conversion miracle 🪄

The sales-conversion miracle of live shopping is no myth, but just a straight-up scientifically proven fact. According to a study performed by McKinsey, companies engaging in live commerce report a stomping 30% conversion rate, which is ten times higher than regular e-commerce. There is no need to test this format anymore, as the live shopping pioneer retailers have proven that video-based commerce is the inevitable future. It is entertaining, informative and inclusive, rapidly leading potential buyers down the sales funnel.

McKinsey Article

The challenge: Create awareness!

Despite video-shopping's impressive power to turn potential customers into happy shoppers, this is still a novelty in the European market. Shoppers are still stuck in their old habits of a text & filter-based shopping experience, which is neither inspiring nor entertaining. This means that your shoppers might be visiting your online shop without being exposed to the premium shoppable content you offer, thus depriving you of the tasty 30% conversion rate. It is up to us live shopping providers, retailers and content creators to familiarize people with the fact that the online shopping game is now video-based, and it will never be boring again!

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