It's Christmastime, and while all the good kids are looking forward to open up their presents, LIVEBUY, Bild.de & MediaMarkt have teamed up to create the biggest unboxing campaign Germany has ever seen. It's video-based, it's user-generated, and it's trending!

Das Große Unboxing

Since the first of December, MediaMarkt has launched a Christmas-shopping campaign, aiming at continuously publishing unboxing videos until Christmas day. Content creators from different demographics have started using the LIVEBUY Creator App to produce Clips featuring products from MediaMarkt's collection. The campaign portrays these talented creators unboxing their favorite MediaMarkt products, and portraying them as great Christmas presents. To accelerate the campaign and generate more reach, MediaMarkt has partnered up with Europe's leading online media publisher Bild.de. BILD has entered the LIVE/Video shopping world, by acting as a publisher that broadcasts shoppable content from different retailers. That's what we call video shopping at its best!

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