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May 3, 2023
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4
min. read
Social commerce is pushing video tech companies and retailers to collaborate together in order to broaden the boundaries of the retail world
Social commerce is pushing video tech companies and retailers to collaborate together in order to broaden the boundaries of the retail world. It started with shoppable live streams, and is now taking on new forms that are compatible with the user-generated planet we have landed on.
According to an article by Gorilla Group, 80% of all content on the internet is user-generated, and that percentage keeps growing every year. The retailers and brands that are integrating user-generated content (UGC) as part of their marketing strategies are building a strong foundation with their potential customers. This foundation is based on trust, and it just so happens that trust leads to high ROI in the online retail world. LIVEBUY is happy to announce the user-generated video solution, lifting the live shopping game to the standards of today's times.
Clips are short shoppable videos that can be placed anywhere in your online store. They can be easily created with the Creator App, just like on any other video integrated social platform (Instagram, TikTok etc.). Creators can choose up to three products from your catalog and either record or upload a video, that highlights the benefits of these products. This allows you to upgrade your online store to a video shopping platform, which provides inspirational, educational and entertaining content.
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